Six myths of market research

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Languages - English as a Foreign Language & Reference
Six myths of market research

Six myths of market research

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Discusses six myths of market research and their corresponding realities. Determination of successful products and services; Efficiency and cost-effectiveness as a management tool; Statistical and methodological tool; Neutrality in scientific process and results; Closeness to customer; Way for breakthrough products and services; Alternative possibilities. (12,600 знаков)

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Languages - English as a Foreign Language & Reference

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